摘要
选取了17家全国性商业银行的网站作为研究对象,以Yahoo! China为搜索工具,构造原始共链矩阵,并将其转化为规范共链矩阵、相异共链矩阵,在此基础上利用SPSS19.0分别对规范共链矩阵、相异共链矩阵进行聚类分析和多维尺度分析,并通过Pajek将共链分析可视化。最后,以中国工商银行为例,利用博客数据源对共链分析结果进一步深入探讨。
Selecting 17 national commercial banks as research object and choosing Yahoo! China as search tool, this paper constructs the original co-linked matrixes and classifies them into the normative co-linked matrixes and discriminative co-linked matrixes. Then, the pa- per tries to use the SPSS19.0 to conduct cluster analysis and multidimensional scale analysis on the two types of matrixes respectively, and makes the co-link analysis visualization by use of the Pajek. At last1 utilizing blog data sources~ it takes Industrial and Commercial Bank of China Limited as an example to further explore the result of co-link analysis.
出处
《情报杂志》
CSSCI
北大核心
2012年第9期36-42,共7页
Journal of Intelligence
基金
安徽大学学术创新团队项目"信息化与知识信息管理"(编号:SKTD010B)的阶段成果之一
关键词
商业银行
竞争情报
共链分析
聚类分析
多维尺度分析
commercial banks competitive intelligence co-link analysis cluster analysis multidimensional scaling analysis
