摘要
客源开发对于旅游业的发展至关重要。本文结合鄱阳湖经济区生态旅游客源市场的现状,对湖区客源市场开发存在的问题进行针对性分析,并提出了打造品牌、保护资源、强化基础设施、加大宣传力度等湖区旅游客源市场的开发策略。希望对鄱阳湖经济区生态旅游的发展有一定的参考作用。
Source development is crucial for the development of tourism. Combined with the present situation of ecological tourist market of Poyang Lake economic zone, the author analyzes the specific problems of the tourist market development of the Poyang Lake and puts forward several tourist market development strategies like building brand, resources protection, strengthening infrastructure, increasing publicity. These countermeasures will have certain referential effect on the ecological tourism development of Poyang Lake economic zone.
出处
《科技广场》
2012年第6期238-240,共3页
Science Mosaic
基金
南昌工程学院2010年度校级青年基金课题项目研究成果
关键词
鄱阳湖经济区
客源市场
开发对策
Poyang Lake Economic Area
Tourist Market
Development Strategy
