摘要
受传统管理方式的束缚,目前供电企业电力营销模式普遍单一,管理机制缺乏创新,市场化水平、营销管理水平以及核心竞争力都与国内先进企业具有很大的差距。本文从安全管理这个特殊的视角出发,阐述了如何在安全管理机制下有效的建立现代营销体系,并且针对目前营销管理中存在的问题提出的相应的对策与建议。
The shackles of the traditional management methods, the current implementation of power marketing in general lost a single management mechanism for the lack of innovation, market level, marketing management level and core competitiveness with the advanced domestic enterprises have a big gap. In this paper, this special safety management perspective, explains how an effective safety management system established under the modern marketing system and marketing management for the current issues that exist in the corresponding countermeasures and suggestions
出处
《科技信息》
2012年第29期494-495,共2页
Science & Technology Information
关键词
安全管理
营销风险
对策
Security management
Marking risk
Measures
