摘要
网络技术发展正深刻地改变着马克思主义大众化传播的社会生态环境。立足于当代中国的历史语境,全面审视马克思主义大众化的网络化境遇,探寻马克思主义大众化的网络传播特点和规律,是推动马克思主义大众化的迫切需要。马克思主义理论在网络传播方面存在着三大基本问题:主流网站宣传引领力有待提升,特色理论网络化宣传品牌明显偏少;理论宣传的覆盖范围较低,还存在着诸多盲点和"空白地带";网络理论宣传的同质化现象严重,理论宣传的网络资源共享程度较低,创新明显不足。从增强理论大众化的吸引力、提升理论大众化的传播力、强化理论大众化的辐射力、奠定理论大众化的支撑力等方面构建适应网络技术发展要求的马克思主义大众化长效机制和实现路径,是推进马克思主义大众化的理性选择。
The development of network technology has profoundly changed the social and ecological environment of the Popularization of Marxism. Based on the historical context of contemporary China with a comprehensive re view of Marxism popular network situation, the author explores the characteristics and laws of Marxism popular network communication to promote the popularization of Marxism. There are three basic theories of Marxism in the network communication= mainstream website promotion to lead the force should be improved because charac- teristic theory to promote the brand of the network is significantly less than normal; with low coverage of theoreti- cal propaganda, there are still many blind spots and blank areas; network theory propaganda is seriously homoge- nized, with less theoretical propaganda network resource sharing, and innovation is obviously insufficient. To en hance the attractiveness of the theory of popularization, the dissemination of the theory of popular power, and to strengthen the theory of popular radiation to support the building of the popularity of Marxism long-term mecha nism to meet the requirements for the development of network technology and realization of the path, is a rational choice to promote Marxism popularization.
出处
《重庆邮电大学学报（社会科学版）》
2012年第5期11-15,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
中央高校基本科研业务费重大孵化及优秀科研团队项目:现代传播理论视阈中的马克思主义大众化创新研究(11SZYTH05)
四川省教育厅思政重点项目:民族高校马克思主义大众化的推进机制与模式研究(CJS11-012)
关键词
网络化
马克思主义大众化
实现路径
network
Marxist doctrine popularization
realization path
