摘要
微博作为社会化媒体之一,其传播价值日益显露。本文从实证角度出发,以"苹果汇"账户的一条微博为样本数据,探究了微博信息传播的纵向效果和横向效果,映证了微博因共同兴趣、爱好聚集的观点,分析了微博信息传播的影响因素,得出了微博信息传播效果随层次增加而衰减的规律。
As one type of the social media, the spread value of microblog is becoming obvious. With a microblog as sample data whose user name is ＂apple collection ＂, this paper explores the longitudinal and horizontal effect of microblog information dissemination. Based on it, this paper proves the view that people gather in microblog due to common interests and hobbies. It also analyses the influence factors of microblog information dissemination and draws the rule that microblog communication effect weakens with the level of information dissemination increase.
出处
《信息资源管理学报》
2012年第3期28-34,共7页
Journal of Information Resources Management
基金
教育部人文社会科学重点研究基地武汉大学信息资源研究中心研究项目"基于互联网的商务信息组织
发布与管理研究(WHXZ2011-04)"成果之一
关键词
微博
信息传播
传播效果
Microblog Information dissemination Communication effect
