摘要
网络舆情和环境保护等是诱发企业危机的重要因素之一,但有关企业污染行为诱发网络舆情危机形成机理的研究成果并不多见。以2011年社会普遍关注的环境污染事件为例,通过实证方法和演化理论对企业行为诱导的媒体报道行为进行了分析,然后对企业行为诱发的网众网络舆情传播行为进行了研究,分析了企业行为导致的环境网络舆情危机形成的原因。
Interact public opinion and environmental protection is an impo ant factor in enterprise crises induced, but the research results of network public opinion evolution mechanism induced by the crisis of enterprise pollution behavior is rare. Taking environmental pollu- tion events in year 2011 as example, the media reports behavior induced by the enterprise behavior is analyzed using an empirical method and evolutionary theory, followed by the propagation mechanism of the netizen network public opinion which is induced by the enterprise behavior. Finally, the reasons for formation of the environmental networks public opinion crisis are summarized.
出处
《情报杂志》
CSSCI
北大核心
2012年第10期53-58,共6页
Journal of Intelligence
基金
江苏省教育厅高校哲学社会科学研究项目"网络舆情演化情境下的企业风险形成机制及应对策略研究"(编号:2012SJB630024)
关键词
网络舆情企业行为
网众危机演化环境污染
intemet public opinion enterprise behavior netizen crisis evolution environment pollution
