摘要
农民工返乡创业是指农民工对劳务输入地和输出地创业成本和收益对比后做出的一种理性选择。通过运用SWOT分析法对西部地区返乡创业农民工的内部优势、劣势和外部机会、威胁进行逐一分析,给出西部返乡农民工创业的四种可供选择的战略组合,即优势—机会(SO)战略、劣势—机会(WO)战略、优势—威胁(ST)战略、劣势—威胁(WT)战略。返乡农民工整体的创业思路应该是"扬长避短,抓住机遇,规避风险",西部各级地方政府应制定政策创造良好的外部环境促进返乡农民工创业。
The entrepreneurship of returning migrant workers refers to a rational choice which is made by the comparison of costs and benefits of labor input and output of migrant workers in all kinds of business. With using SWOT analysis, this paper analyzes the internal strengths, weaknesses as well as the external opportunities and threats of western migrant workers＇ entrepreneurship. Based on the former analysis, it provides four combinations of alternative strategies for western migrant workers＇entrepreneurship, and namely including advantage and opportunity （SO） strategy, weaknesses and opportunities （WO） strategy, advantage and threat （ST） strategy, weaknesses and threat （WT） strategy. The overall entrepreneurial ideas should be ＂ seize opportunities and avoid risks＂ . At the same time, local governments in the west should develop policies to create a favorable external environment to promote the entrepreneurship of returning migrant workers.
出处
《湖南财政经济学院学报》
2012年第5期27-31,共5页
Journal of Hunan University of Finance and Economics
基金
国家社会科学基金重点项目"中小企业动态国际创业模式绩效机制研究"(项目编号:12AGL003)
广西教育厅科研项目"广西地区企业创业带动经济增长的作用机制研究"(项目编号:200911MS53)
广西人文社会科学发展研究中心科学研究项目"广西新创企业国际化成长机制研究"(项目编号:YB2012011)
广西师范大学教育发展基金项目"桂林高新技术产业集群创新模式研究"阶段研究成果之一
关键词
农民工
返乡
创业
SWOT
西部
migrant workers
returning
entrepreneurship
SWOT
western
