期刊文献+

基于模糊评价的DELL电脑顾客价值测评

下载PDF
导出
摘要 近年来,电脑日渐成为大学生必不可少的学习工具之一,dcll一直是全世界个人电脑的领头羊,如何快速准确地定位高校市场成为其战略发展的主要目标。本文即以淮南大学生为研究对象,并以模糊评价为理论基础,对DELL电脑在高校的顾客价值进行测评。
作者 朱文蓓
出处 《时代经贸》 2012年第20期149-149,共1页 TIMES OF ECONOMY & TRADE
  • 相关文献

二级参考文献32

  • 1王月兴.顾客忠诚的驱动因素及其作用[J].山东大学学报(哲学社会科学版),2002(4):103-107. 被引量:37
  • 2Aaker, David A., 1996, Building Strong Brands, The Free Press.
  • 3Andreasen, T. W. and B. Lindestad, 1998, "Customer Loyalty and Complex Services: the Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise", International Journal of Service Industry Management, Vol.9, pp7-23.
  • 4Bennett, Rebekah, 2002, "A comparison of attitudinal loyalty measurement approaches", Journal of Brand Management.Jan, Vol. 9 Issue 3.
  • 5Berry, Leonard L., 2000, "Cultivating Service Brand Equity", Journal of the Academy of Marketing Science, 28 ( 1 ): pp.128-137.
  • 6Blackwell, S. A., S. L. Szeinbach, J. H. Barnses, D. W.Garner and V. Bush, 1999, "The Antecedents of Customer Loyalty", Journal of Service Research, Vol.1, No.4, May, pp362-375.
  • 7Boulding, William, Ajay Kalra, Richard Staelin, Valarie A. Zeithmal, 1993,"A dynamic process model of service quality:From expectations to behavioral intention", Journal of Marketing Research, Feb., Vol.30 Issue 1.
  • 8Chernatony, Leslie De; Segal-Horn, Susan,2001,"Building on Services" Characteristics to Develop Successful Services Brands", Journal of Marketing Management, Vol. 17, Issue 7/8.
  • 9Copeland, Melvin T., 1923, "'Relation of Consumers' Buying Habits to Marketing Methods", Harvard Business Review, Apr23, Vol. 1 Issue 3.
  • 10Ganesh, Jaishankar; Mark J. Arnold, Kristy E. Reynolds,2000, "Understanding the Customer Base of Service Providers:An Examination of the Differences Between Switchers and Stayers", Journal of Marketing, Vol. 64 Issue 3.

共引文献29

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部