摘要
随着新媒体业务在广电系统的发展,我们不可避免的要面对"大数据"对整个产业发展的影响。在其他行业中,大数据已经得到了充分、足够的重视,而广电对其重视程度还不够。本文通过对大数据的基本情况的介绍,对广电新媒体的挑战,以及可能会带来的误区几个方面进行了简单的介绍。
With development of new media business in TV stations,emergence of big data brings new issue to radio and TV industry.To get custorner behavior analysis by making full use and digging out potential value in big data,personalized,precise and intelligent advertising can be pushed and customized services can be promoted.Meanwhile,custorner loyalty will increase and operation cost will be reduced.This paper analyzes big data processing and corresponding data digging work,and provides opinion on how new media to deal with big data.
出处
《广播与电视技术》
2012年第10期38-38,40,42,43,共4页
Radio & TV Broadcast Engineering
