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音视频分享网站的版权在先许可研究——以美国YouTube的新版权商业模式为例 被引量:21

Study on the Copyright Pre-License of the Audiovisual Sharing Platforms:Taking the New Copyright Business Method of YouTube as an Example
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摘要 以YouTube为主的音视频内容分享平台,近年来纷纷采用"在先许可"模式与众多版权方开展合作,用户通过在先许可协议可以在平台内大量使用版权所有的内容而不用事先获得授权,而版权方则可通过间接培养产品市场、增强用户忠诚度、股份或者广告收益共享等方式获益。在先许可协议在促进市场融合、减少版权纠纷方面有极大优势,但目前也存在许多不足。我国应当在借鉴国外先进经验解决版权僵局、构建"数字版权生态系统"以及完善我国版权法律体系的同时,避免其存在的缺陷。 Many audiovisual sharing plattbrms like YouTube are using the so-called "Pre-License" Agreements to cooperate with copyright owners. Platform users can use massive copyrighted contents within the platform under the agreement without individual license, and copyright owners could monetize these uses through royalties, company stakes, or advertisement revenue share. These "Pre-License" Agreements have advantages in market merging and development, but they also have some disadvantages. When introducing the "Pre-License" Agreement to settle the copyright dilemma, to form our digital copyright ecosystem, to optimize our copyright system in China, we must be aware of its flaws.
作者 何天翔
出处 《知识产权》 CSSCI 北大核心 2012年第10期90-96,共7页 Intellectual Property
关键词 在先许可用户生成内容 “避风港”原则合理使用 pre-license user-generated content safe harbor principle fair use
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参考文献26

  • 1Jonathan Riehards. Google: we don't know how to make money from YouTube. Times of London. 2008.6.12.
  • 2Warner Music Group and YouTube Announce Landmark Video Distribution and Revenue Partnership. 2006.9.18. http://investors.wmg.com/ phoenix.zhtml?c= 182480&p=irol-newsArticle&ID=906153.
  • 3CBS and YouTube Strike Strategic Content and Advertising Partnership, 2006.10.6. http://www.cbscorporation.com/newsarticle.php?id=23http:// www.thefutoncritic.com/news/2006/10/09/cbs-and-youtube-strike-strategiccontent-and-advertising-parmership-22498/20061009cbs01/.
  • 4YouTube, Universal Music Group and YouTube Forge Strategic Partnership 2006.10.9. http://www.marketwire.com/press-release/universal- music-group-andyoutube-forge-trategic-partnership-697518.htm.
  • 5YouTube, Sony BMG Music Entertainment Signs Content License Agreement with YouTube 2006.10.6. http://www.marketwire.com/press- reease/sny-bmgmusic-entertainment-signs-c~ntent-~icense-agreement-with-y~utube-697542.htm.
  • 6YouTube, EMI Music, Google and YouTube Strike Milestone Partnership. 2007.5.31. http://www.marketwire.com/press-release/EMI-Music- Google-and-YouTube-Strike-Milestone-Partnership-737984.htm.
  • 7Content ID, YouTube. http://www.youtube.com/t/contentid.
  • 8Kyle Harrison, Over 1,000 content owners now using Content ID, YOUTUBE BIZ BLOG, 2009.9.16. http://ytbizblog.blogspot.com/2009/09/ over-10OO-content-owners-now-using.html.
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  • 10音频切换,YouTube.http://www.youtube.com/audioswap-about?gl=TW&hl=zh-Tw.

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