摘要
议程设置理论的中心是社会公众是怎样形成舆论的。议程设置的两个层面理论表明第一层面的客体议程设置主要是吸引公众的注意力,使某一议题由零知觉到显知觉。第二层面的属性议程设置是界定一个议题,引导公众具体地理解和感知这一议题。两个层面都对舆论的形成和导向产生作用。本文以实证分析论证了议程设置的两个层面是如何相互作用产生舆论以及制造舆论导向的最终决定因素。
The core of agenda-setting theory is to study how public opinion is developed. The two levels of agenda-setting theory indicate that the first level of agenda-setting, namely object item setting, aims to attract public attention and make it be acknowledged by the public while the sec- ond, namely attribute item setting, aims to define an object and make it be understood and perceived. Both levels work on the formation and orientation of public opinion. Based on a case study of the opinion formation and orientation process in Xinhua＇ s and AP＇s coverage of Beijing Olympic Opening Ceremony, this paper analyzes how the two levels of agenda-setting interact to create the intended public opinion and finally what the major factors are that shape and orient public opinion.
出处
《北京交通大学学报（社会科学版）》
CSSCI
2012年第4期132-136,共5页
Journal of Beijing Jiaotong University(Social Sciences Edition)
基金
2011年中央高校基本科研业务费项目(2011JBM3011)
关键词
议程设置
客体议题
属性议题
舆论
agenda-setting
object items
attribute items
public opinion
