摘要
南昌五星级酒店近年来不断发展,但也存在诸多问题。笔者通过对南昌各大五星级酒店的调查,利用SWOT方法来分析南昌五星级酒店所面临的现状,并以锦峰酒店为范例,提出相应的发展策略。
In recent years,the five-star hotel of Nanchang has gained a constant development,but there are still many problems.Through the investigation of the main five-star hotels in Nanchang,the author of this paper analyses the current situation of these hotels by the use of SWOT method,and then puts forward the corresponding development strategies in the case of Jinfeng Hotel.
出处
《科技广场》
2012年第7期254-256,共3页
Science Mosaic
基金
2010年江西科技学院品牌建设专业项目(编号:ZY1011)
2011年江西省教育厅课题一般项目(编号:JXJG-10-19-7)
