3For the detailed result see the survey "A Person like Me" is the most credible voice for an audience conducted in 2006 by Edelman, a large independent public relations firm based in the USA, http://www.edelman.com/news/ShowOne.asp?ID= 102.
4For detailed study Mayne, R., In Victory, Magnanimity, In Peace, Goodwill: A History of Wilton Park, London, Frank Cass, 2003.
5Lord Carter of Coles was asked by the Foreign Secretary and Chief Secretary to the Treasury to conduct 'an independent review of public diplomacy' and examine the effectiveness of current public diplomacy activities. His Public diplomacy review was completed in December 2005.
6Krotz, U., The Ties that Rind: The Parapublic Underpinnings of Franco-German Relations as Construction of International Value, Minda de Gunzburg Center for European Studies, Harvard, October 2002 online at http:// www.ces. fas.harvard.edu/publieations/docs/pdfs/Krotz4.pdf also Vion, A., "Europe from the bottom up: town twinning in France during the Cold War", Contemporary European History, II, 4, 2002, pp.623-640.
7For an account of Gullion and the origins of the term see Cull, N.J., "Public Diplomacy: the evolution of a phrase", in Snow, N. & Taylor, P. M. (eds.), The Handbook of Public Diplomacy, London, Routledge, 2008, pp.19-24.
8This taxonomy is explored in Cull, N. J., "Public Diplomacy: Taxonomies and Histories", in Annals of the American Academy of Political and Social Sciences, March 2008, Vol.616, pp. 31-54, in a special issue: Public Diplomacy in a Changing World, co-edited with Geoffrey Cowan.
9The conclusion to Cull, N. J., The Cold War and the United States Inforraation Agency: American Propaganda and Public Diplomacy, 1945-1989, New York, Cambridge University Press, 2008 also identifies seven lessons from the history of U.S. public diplomacy many of which are U.S. specific. The international scope this publication has enabled more general observations and a wider set of lessons.
10The key exploration of this idea is Melissen, J. (ed.), The New Public Diplomacy, London, Palgrave, 2005.
