摘要
运用调查法对沈阳市武馆的发展现状进行研究,发现沈阳市大众武馆还处在初级阶段,有许多地方需要改进和提高,经营者缺乏营销理念.运用市场营销学理论对沈阳市武馆的经营环境、营销组合策略、营销理念进行了分析,提出要运用先进系统的理念促进武馆的健康持续发展.
By researching the current development of the Shenyang martial arts,the public martial arts are still in the primary stage and there are many places need to be improved and enhanced.The operators lack marketing idea.Use marketing theory to analyze business environment,marketing strategy and marketing concept of the martial arts in Shenyang and propose the idea of using advanced systems to promote healthy and sustainabledevelopment of the martial arts.
出处
《内蒙古民族大学学报（自然科学版）》
2012年第5期605-606,共2页
Journal of Inner Mongolia Minzu University：Natural Sciences
关键词
武馆
现状
营销策略
Martial arts
Current situation
Marketing strategy
