摘要
通过自编"大学生网络购物动机调查问卷"对500名大学生进行问卷调查,结果发现:网购的可信性、便利性、有效性以及风险性是影响大学生网购动机的重要因素,尤其是可信性因素;个体差异对网购的不同因素存在不同的影响。
A questionnaire of college students＇ motivation about online shopping has been conducted among 500 college students. The result indicates that the main factors affecting the students＇ motivation of shopping online include credibility, convenience, efficiency and risk, among which credibility is prominent. Individual difference may impose different influence on the online shopping.
出处
《广州大学学报（社会科学版）》
CSSCI
2012年第11期47-51,共5页
Journal of Guangzhou University:Social Science Edition
关键词
大学生
网络购物
动机
college students
online shopping
motivation
