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基于“蓝海战略”理论视角的高等职业教育核心竞争力的提升 被引量:1

The Construction of Core Competitiveness of Higher Vocational Education Based on the Theory of Blue Ocean Strategy
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摘要 当前,高等职业教育只有学会在激烈的市场竞争中构建和提升自己的核心竞争力,才能保证高等职业学校一项或多项关键业务达到一流水平,才能使高等职业教育得以生存和发展。然而,在构建和提升核心竞争力的过程中,高等职业教育要想以低成本向学生提供高价值,实现高等职业学校价值和学生价值的同步提升,就必须努力突破"红海"的残酷竞争,开创一片"无人竞争"的"蓝海领域",从而提高高等职业教育的质量和技术水平。 The higher vocational education must learn to build and improve its core competitiveness in the fierce competition in order to ensure that vocational colleges have one or more key business be up to the first class.Only in this way can it make the higher vocational education survive and develop. However, in many theories,which can build and improve the core competitiveness of the higher vocational education, the higher vocational education want to use the lower costs to provide the high value to the student,and achieve the value of vocational colleges and students synchronous promotion .We must strive to break the fierce competition of the " Red Sea", and know how to find the blue ocean.Thus it can enhance the quality and skill level of the higher vocational education and im- prove the people's quality.
出处 《职教通讯》 2012年第25期56-59,共4页 Communication of Vocational Education
关键词 高等职业教育 核心竞争力 提升 蓝海战略理论 higher vocational education the core competitiveness upgrade blue ocean strategy
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