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二元视角下的文化创意产业模块化研究 被引量：7

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摘要 文化创意产业的艺术性和商业性经常发生冲突,致使该产业标准化和定制化之间的矛盾变得非常突出。因此,文化创意产业要面对许多二元性问题,这为模块化研究提供了一个兼具代表性和独特性的研究情境。模块化运作有助于解决文化创意产业管理实践中的诸多二元性问题,帮助文化创意企业在快速变化的技术和市场环境中实现高效运作,进而获取可持续竞争力。本文首先讨论了文化创意产业固有的创意人才管理和创意过程管理方面的二元性问题,然后剖析了模块化能够解决这些问题的原因和机制,并阐述了在这个产业情境下研究模块化问题的特殊意义,最后对未来相关研究进行了简要展望。
作者 黄学 魏江 刘洋
机构地区 浙江大学管理学院
出处 《外国经济与管理》 CSSCI 北大核心 2012年第12期30-38,共9页 Foreign Economics & Management
基金 国家科技支撑计划项目<高校科技成果产业化集成服务平台研发及示范>(批准号:2012BAH26F00)课题<动漫研发服务平台应用示范>(批准号:2012BAH26F03) 国家自然科学基金青年项目<产业网络嵌入 公司创业与集群企业升级研究>(批准号:71202173)
关键词 文化创意产业 模块化 创意人才管理 创意过程管理 艺术性与商业性 定制化与标准化
分类号 F270 [经济管理—企业管理]
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参考文献28

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二级参考文献95

  • 1周振华.产业融合:新产业革命的历史性标志——兼析电信、广播电视和出版三大产业融合案例[J].产业经济研究,2003(1):1-10. 被引量：81
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共引文献236

同被引文献71

引证文献7

二级引证文献22

外国经济与管理
2012年 第12期

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