摘要
大规模定制是以最大化满足消费者需求为核心目标的运营方式,基于个性化需求的准确营销理念,并秉承规模生产的成本运作模式,其中的优势显而易见,但执行难度同样突出。以牛仔裤为研究对象,探索牛仔服装行业实施大规模定制的可行性,并对牛仔裤大规模定制的国内企业进行了模式分类,通过模式构成的主参数分析和参数的不同排序,提出3种不同的大规模定制模式。
Mass customization is a type of operation mode of which its core objective is to best meet consume＇ s demands, based on precise individual needs of marketing concept and on a cost operation model adhering to production in scales. The benefits of mass customization are clear, so does its difficulty to implement. This paper is to explore the feasibility to implement mass customization in Jeans apparel industry as well as to make model classification of domestic enterprises, and in the end to propose three different models of mass customization, via analysis and sorting of the main parameters in the construction model.
出处
《上海纺织科技》
北大核心
2012年第12期4-6,共3页
Shanghai Textile Science & Technology
基金
上海工程技术大学基金(A-2500-10-01012)
