摘要
从制度经济学层面入手,以新时期体育赛事营销为主题,探讨在网络营销日益凸显的背景下,我国体育赛事在微博平台下进行营销的发展机遇和挑战,结合体育赛事特性,整合整体概况,试图开启我国体育赛事营销的新路径。
The article draw from system economics perspective, with the theme of new period sports marketing. Ex- ploring the opportunities and challenges in the context of network of micro - blog platform for marketing development. Marketing has become increasingly prominent, which combined with the characteristics of sports events, integration of the overallprofile, trying to open a new path of Sports Marketing in China.
出处
《南京体育学院学报（社会科学版）》
2012年第5期55-57,共3页
Journal of Nanjing Institute of Physical Education
关键词
微博
体育赛事营销
传统营销
micro - blog, marketing value of sport event, traditional marketing
