摘要
立足妈祖文化各领域产业开发现状,从政策、地缘、人源、闽台体育交流四方面分析妈祖民俗体育文化开发机遇,提出妈祖民俗体育产业开发思路及政策和措施,延伸和创新妈祖文化产业,以达到弘扬妈祖文化与民俗体育产业发展的双重效益。
Based on the current situation of Mazu Culture industry development, by analyzing policy, geograhy, human source, sports echanges between Fujian and Taiwan, this paper elaborates the opportunities, ideas, policies and measures of the development of Mazu folk sports culture. The extension and innovation of Mazu Culture Industry carries forward the the Mazu Culture and folk sports industry development.
出处
《莆田学院学报》
2012年第6期11-14,32,共5页
Journal of putian University
基金
2011年福建省社科规划项目(2011B182)
莆田学院资助项目(HXTYQ07)
关键词
妈祖文化
妈祖民俗体育
体育产业
开发
Mazu Culture
Mazu customs sports
sports industry
development
