摘要
随着旅游业的发展,民族旅游地越来越受到人们的关注。文章以广西龙胜大寨景区为例,运用AHP层次分析法,对景区旅游竞争力的影响因素进行分析,计算各个指标在整个系统中所占的权重和加权分数,确定大寨景区旅游业发展的优势和劣势所在。分析显示:景区在市场和资源两个方面的竞争力很强,而在景区管理和接待方面处于劣势,文章在最后提出了一些建议。
With the development of tourism, more and more people pay attention to the national tourism. This paper takes the Longsheng Dazhai scenic of Guangxi as an example and analysis the influence factors of the tourism competitiveness and calculates the weighted score of the indexes in the system by AHP and determines the strengths and weaknesses of tourism industry development of the Dazhai scenic. Analysis shows that this scenic spot has very strong competitive power in market and resources but not enough in the management and reception. At the end the article puts forward some suggestions.
出处
《中南林业科技大学学报（社会科学版）》
2012年第6期33-37,共5页
Journal of Central South University of Forestry & Technology（Social Sciences）
关键词
民族旅游地
竞争力
AHP分析
建议
national tourist
competitiveness
AHP analysis
suggestion
