摘要
根据我国目前中小企业自身的特点,结合其发展现状,分析了适合中小企业自身发展的营销策略,解析了中小企业市场营销策略的前瞻性要求及实现途径,最终帮助企业增强竞争能力,更好地服务大众。
From development status of SMEs, this paper analyzed their own characteristics, and eventually established a set of marketing strategies for their own development. And then, according to different targets, appropriate marketing strategies would be used. This paper analyzed the forward - looking of marketing strategies of SMEs, and ultimately en- hanced the competitiveness of enterprises so as to serve the public better.
出处
《成都航空职业技术学院学报》
2012年第4期66-67,89,共3页
Journal of Chengdu Aeronautic Polytechnic
关键词
市场营销
策略
中小企业
前瞻性
marketing, strategies, SMEs, forward - looking
