摘要
本文选择Google为检索工具确定154个旅游网站为研究对象,使用SocSciBot3收集上述154个网站的链接数据,采用PAJEK绘制我国旅游网站的网络结构图,并用UCINET社会网络分析软件,从网络密度、中心度、凝聚子群以及核心-边缘结构等角度对我国旅游网站的网络结构进行研究。通过研究发现我国旅游网站网络密度较低且平均距离较小、部分旅游网站的中心度较低、凝聚子群的规模不大且密度偏低、处于核心位置的网站较少等,为此建议在加强旅游网站自身建设的同时,多与其他旅游网站进行合作,加强链接,特别是友情链接的建立。
This paper determined 154 tourism websites as objects by Google engine, collected the link data of these websites through SocSciBot3, drew the network structure of China＇ s tourism websites by using PAJEK, and studied China＇ s tourism websites by using Social Network Analysis from density, centrality, sub-group and core-periphery aspects. It was found that the density of China＇ s tourism website is relatively low and the average distance is small; the centrality of some of the sites is lower; the scale of cohesive subgroup isn＇ t large and its density is too low, and the quantity the websites at the core are small. Finally the paper suggests that China＇ s tourism websites cooperate with more other websites by enhancing access, especially friendly linking while doing self-strengthen.
出处
《旅游科学》
CSSCI
2012年第6期80-88,共9页
Tourism Science
基金
安徽省教育厅人文社科研究项目"安徽省旅游网站发展战略研究"(2010sk523)
教育部博士研究生学术新人奖
关键词
社会网络
旅游网站
网络结构
social network analysis
tourism website
net-work structure
