2Ritchie J R B,Ritchie R J B.The branding of tourism destinations:Past achievements and future challenges[].Annual Congress of the International Association of Scientific Experts in Tourism (AIEST).
3Morrison A M.Hospitality and Travel Marketing[]..2010
4.Travel Alberta[]..2011
5.The relay race of destination branding[].Slovenia Times.2010
6Morrison A M.Marketing and Managing Tourism Destinations[]..2012