摘要
随着区域旅游竞合关系的演化,行政驱动对优化区域旅游空间关系的作用渐趋弱化,而地区间的文化影响机制相对稳定,文化资源和文化空间的跨行政区分布是一种普遍的空间现象,文化旅游已经成为推动区域旅游协同发展的重要动力。区域文化旅游的协同发展,要在整合行政资源的基础上,积极响应旅游地的公众认知和市场需求,实现区域旅游的协调和可持续发展。文章以南京都市圈为例,围绕区域文化旅游的发展状态、区域协同发展的现实基础和基本条件等设计调研项目,采用社会调查和定量分析相结合的方法,分析公众对区域文化旅游协同发展的认知和评价情况。研究发现,文化旅游区域协同的空间认知分异规律存在文化资源导向性、交通区位导向性和文化关联导向性的特征。这一特征有助于厘清政府主导的区域文化旅游发展思路,有助于旅游地文化旅游资源的有效整合和深度开发,进而选择符合自身特点和发展阶段的区域文化旅游协同发展模式。
With the development of competition and cooperation among regional tourism operators,the effect of administration on the optimization of the spatial relations of regional tourism is gradually declining.However,the mechanism of cultural influence between areas is relatively stable.The distribution of cultural resources in cross-administrative regions is a common phenomenon,and cultural tourism has become an important influence in the synergetic development of regional tourism. The synergetic development of regional cultural tourism should not only be based on the realistic foundation of cooperative development of regional tourism,but should also consider how to better inherit and integrate regional culture.This differs from traditional forms of cooperation in regional tourism.It is particularly important to consider public cognition and evaluation of the development of regional cultural tourism,and to understand social responses and demands of cultural tourism.In this way,we can shift thinking about development from a traditional model dominated by the influence of government,to a new form involving the government in conjunction with the market,with demand as the primary mainstay of development.This shift in thinking may be beneficial for the development and prosperity of cultural tourism and regional tourism. Taking Nanjing Metropolitan Area as an example,the current paper sought to design a research project to elaborate the development status of regional cultural tourism,and outline a realistic foundation and the basic conditions of synergetic development.In addition,we sought to implement a combination of social investigation and quantitative analysis to analyze public cognition and evaluation of the synergetic development of regional cultural tourism. The results revealed that respondents＇ perspectives were affected by urban historical and cultural background,and the development of the tourism industry,among other factors.Clear differences were found in peoples＇ perceptions of the historical formation of urban cultural resources,and the characteristics and influence of the cultural aspects of tourism.We found that respondents felt positively about the identification and accumulation of cultural influences on regional tourism,and the necessity of strengthening the synergetic development between urban cultural tourism.In contrast,participants reported significantly different attitudes about the sense of belonging and cultural integration in metropolitan areas compared with the central city of Nanjing.In addition,we found that the presence of common cultural elements in a city directly influenced the extent and effect of synergetic development of regional tourism. The current empirical analysis revealed the characteristics of spatial cognitive differentiation of synergetic development of regional cultural tourism： oriented towards cultural resources,traffic location,and cultural contact.This conclusion may be helpful for clarifying the development of thinking about regional tourism and cultural tourism under the guidance of local government,for integrating and deepening the development of cultural tourism resources for tourism destinations,and for identifying the approach to synergetic development of regional cultural tourism that is most appropriate to local characteristics and development phases.
出处
《旅游学刊》
CSSCI
2013年第2期102-110,共9页
Tourism Tribune
基金
国家社会科学基金项目(12CJY087)
国家自然科学基金项目(41271149)
江苏省高校哲学社会科学基金项目(2011SJB850002)
扬州大学人文社会科学基金项目(20104646)资助~~
关键词
文化旅游
协同发展
认知分异
南京都市圈
cultural tourism
synergetic development
cognitive differentiation
Nanjing Metropolitan area
