摘要
敦煌是中国乃至世界的文化名城,随着近年来人们对文化旅游兴趣的日渐浓厚,敦煌景区以它古老、久远、辉煌、凝重的历史吸引了越来越多的中外游客。笔者拟通过SWOT分析方法,对敦煌景区优势、劣势、机会和威胁进行分析,并提出有针对性的策略建议。
Dunhuang is in China and even the world cultural city.In recent years,people are growing strong interest in cultural tourism,Dunhuang scenic spot with its old,ancient,brilliant,dignified history attracts more and more tourists.I try to adopt the method of SWOT analysis for dunhuang scenic spot,analysing its strengths,weaknesses,opportunities and threats.And bring forward some targeted strategies recommendation.
出处
《青海师范大学学报（哲学社会科学版）》
2012年第6期14-17,共4页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
敦煌景区
SWOT
策略
Dunhuang scenic spot
SWOT
strategy
