摘要
在低碳经济的大背景下，积极推进低碳旅游发展，已成为旅游业转变发展方式的重要方向。旅行社是旅游产业运行的核心主体，也是产业运行绩效的晴雨表。本文通过对北京旅行社业发展现状的分析，提出北京旅行社在低碳旅游中应发挥示范、宣传和引导作用，转变观念，宣传低碳旅游理念，设计低碳旅游产品，促进旅游行业和旅游企业的可持续发展。
Under the low-carbon economy background, Actively to promot the low-carbon tourism development has become an important direction for the tourism, and to transform its development model. Travel agency is the core subject of tourism industry operation and the barometer of industry performance. The article analyses the status quo of the development of Beijing tourism agency, then it points out travel agency of Beijing should play an exemplary, propaganda and guidance role in the low-carbon tourism, change idea, promote the concept of low-carbon tourism, design low-carbon tourism products, promote the sustainable development of tourism industry and tourism enterprises.
基金
2010年北京市教委人文社科项目（SM201151638004）
关键词
低碳经济
低碳旅游
旅行社
Low-Carbon Economy
Low-Carbon Tourism
Travel Agency
