摘要
网络技术的快速发展，为酒店业传统的营销模式带来了新的机遇。新媒体时代，微电影以其成本低、传播广、媒体适用度高、传情达意好的特点为酒店品牌塑造和营销带来出奇制胜的效果。本文分析桔子水晶酒店微电影营销的经典案例，从中总结出可供借鉴的成功经验，为酒店微电影营销模式的构建提出了更多合理建议。
Traditional hotel marketing model faces with new opportunity as the internet technology spreads. In the age of new media, microfilm will yield unusually brilliant results in hotel brand shaping and marketing with its features of low cost, wide spread, high applicability of media and good effects of communicating ideas. This paper analyzed the classical case of microfilm marketing of Orange Crystal Hotel, summarized the successful experience for references, and provided more reasonable suggestions on the building of microfilm marketing model of hotels.
关键词
微电影
酒店
品牌塑造
营销模式
Microfilm
Hotel
Brand Shaping
Marketing Model
