摘要
苏州市居民乡村旅游出游前对乡村旅游目的地感知信息来源以互联网居多,口碑效应影响明显;旅游动机以娱乐消遣,放松休闲居多。苏州居民对苏州乡村旅游的感知处在一般到满意这一区间,满意度不高。因此,完善乡村旅游产品体系,以满足城市居民乡村旅游需求;加快乡村旅游市场培育,推动城乡旅游互动发展;合理规划乡村旅游产业布局,提高居民乡村旅游满意度,是实现城乡旅游一体化发展的重要举措。
The residents in Suzhou City usually had the perception of message for the rural tourism destination from internet before travel. Mean- while, they were obviously influenced by the word of mouth. Most of the tourist motivation was recreation and relax. The perception of the residents in Suzhou City for rural tourism was between generally satisfied and very satisfied, and the satisfaction rate was not high.Therefore, it was important for the integrated development of urban - rural tourism to improve rural tourism system, satisfy the urban residents＇ needs for rural tourism, accelerate the cultivation of rural tourism market, and promote the interactive development of urban - rural tourism, as well as reasonably plan the industrial distribution of rural tourism and finally increase the residents＇ satisfaction rate for rural tourism.
出处
《资源开发与市场》
CAS
CSSCI
2013年第3期329-332,328,共5页
Resource Development & Market
基金
教育部人文社会科学研究规划项目基金资助项目(编号:09YJA790146)
苏州市哲学社会科学研究课题(编号:11-D-15)
关键词
苏州市
居民
乡村旅游
行为特征
感知
Suzhou City
residents
rural tourism
behavioral characteristics
perception
