摘要
通过论述市场调查实训课程对药品营销专业重要性及对当前该实训课程开设存在主要问题分析的基础上,提出改良市场调查课程实训教学的措施及对策建议,以期为今后药品营销专业市场调查课程教学改革提供参考。
Based on the discussion on the importance of the market survey training courses for pharmaceutical marketing majors and the a- nalysis of main problems existing in the training course established currently, the paper proposes measures and recommendations of impro- ving market survey training course teaching, in order to provide reference in future for the reform of market survey course for pharmaceuti- cal marketing majors.
出处
《安徽医药》
CAS
2013年第2期353-355,共3页
Anhui Medical and Pharmaceutical Journal
基金
贵阳市科技局软科学研究计划项目(No 2011206)
贵阳医学院教改重点研究项目(No 0212002)
关键词
药品营销专业
市场调查
实训课程
开设
pharmaceutical marketing
market survey
training course
establishment
