摘要
本文介绍了舟山群岛的旅游资源优势、产业要素背景和旅游标准化工作存在的主要问题,阐述了舟山群岛旅游服务标准体系的设计原则、基本内容与主要特点,提出了进一步发展旅游服务标准化工作的几点思考,希望能为国内旅游服务标准化工作的深入开展提供借鉴和启发。
This paper introduces the Zhoushan Islands travel resource advantage, industry background and the main problem of tourism standardization that the job exists, elaborated the Zhoushan Islands travel service standard system design principles, basic contents and main features, put forward the further development of tourism service standardization work several ponders, hope for domestic tourism services standardization work to provide in-depth reference and inspiration.
出处
《中国标准化》
2013年第3期113-117,共5页
China Standardization
关键词
旅游
服务
标准化
舟山群岛
tourism, service, standardization, zhoushan Islands
