摘要
以艾瑞咨询平台上2003-2012年11 840条我国电子商务行业新闻报道为基础数据,通过应用内容分析法纵向分析价值主张、产品服务、价值网络等商业模式核心构件的变化,研究了近10年来我国电子商务商业模式的演变路径和趋势。研究结果发现,我国电子商务商业模式一直以产品低价的效率型价值主张为主基调,经历了服务模式、产品模式和创新模式三个发展阶段,目前开始趋向采用新颖型价值主张,以电子商务社交化等形式实现差异化战略。
E-commerce industry in China has developed rapidly in recent years. Due to intensive competition,E-commerce is a low profi- table industry, thus companies have been exhausted with price wars to snatch customer resources. More and more E-commerce companies Start to place emphasis on superior service, such as extending product categories,launching customization and personalization and etc. It is noticed that E-commerce companies in China have switched their value proposition from providing efficiency to a more complicated fash- ion. Here we provide an evolutionary perspective of value proposition, which is the core of the concept of business model, and other related constructs of interest. Based on a longitudinal study by analyzing 838 pieces of news between 2003 and 2012 on the industry, this explorato- ry study shows an explicit and reasonable changing trend of value proposition and also presents the underlying logic of the co-evolutionary change between the constructs composing business model.
出处
《情报杂志》
CSSCI
北大核心
2013年第3期189-194,183,共7页
Journal of Intelligence
基金
国家自然科学基金"基于TRIZ理论的商业模式创新方法研究"(编号:70972040)
教育部人文社会科学规划基金"发明问题解决理论与商业模式创新"(编号:09YJA630062)
关键词
电子商务
商业模式
商业模式演变
价值主张
内容分析法
E-Commerce business model business model evolution value proposition content analysis
