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产品属性、消费者介入与新产品购买行为的关系 被引量：8

An Empirical Study on the Relationship among Product Attributes, Consumer Involvement and New Product Buying Behavior
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摘要 基于1006位消费者的调查数据,在文献研究的基础上发展产品属性的测项并归纳出六个主要维度来检验信度和效度,发现产品属性显著影响消费者介入,后者对新产品购买行为有显著影响,消费者介入在产品属性与新产品购买行为的关系中起完全中介效应。 This paper develops six dimensions measuring product attributes via a literature review. We research the rela- tionships of product attributes, consumer involvement and NPBB. The results show that product attributes have a significant effect on consumer involvement and that consumer involvement has a significant positive effect on NPBB . The full mediating effect of consumer involvement on the relationship of product attributes and NPBB are proved.
作者 陈文沛
机构地区 重庆大学经济与工商管理学院
出处 《财经论丛》 CSSCI 北大核心 2013年第2期101-106,共6页 Collected Essays on Finance and Economics
关键词 产品属性 消费者介入 新产品购买行为 中介效应 product attributes consumer involvement new-product buying behavior mediate effect
分类号 F713.55 [经济管理—市场营销]
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参考文献22

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二级参考文献54

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共引文献3181

同被引文献112

引证文献8

二级引证文献21

财经论丛
2013年 第2期

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