摘要
在大众传媒对公众影响日益加深的时代,能否善于使用大众传媒来获得公众认可的媒介形象已经成为衡量执政党执政能力高低的重要标准之一。大众传媒作为中国共产党的重要执政资源,在党的执政能力建设中发挥着舆论引导和舆论监督的重要作用。提高党对大众传媒的运用能力,充分发挥大众传媒的作用,成为党的执政能力建设的重要任务。
In the era of the deepening impact of mass media on the public,whether the ruling party can use the mass media to gain public recognition skillfully has become an important standard to measure the level of the ruling ability.As important ruling resources of the Communist Party of China,the mass media plays an important public opinion guidance and public opinion supervision role in the ruling ability construction of the party.To improve the ability to use the mass media and play its role has become an important task of the ruling ability construction of the party.
出处
《东北师大学报（哲学社会科学版）》
CSSCI
北大核心
2013年第2期5-8,共4页
Journal of Northeast Normal University(Philosophy and Social Science Edition)
基金
吉林省哲学社会科学规划项目(2012BS46)
关键词
中国共产党
执政能力建设
大众传媒
作用
Communist Party of China
Ruling Ability Construction
Media Image
Role
