摘要
为了深入研究用户的微博使用情况,利用excel、数学分析等方法做了如下关于微博使用情况的调查,对问卷星上的调查问卷做了关于微博用户规模、用户属性、使用原因、特征、方式等的统计分析,得到微博用户规模相当庞大、男女比例相当、对新浪微博选择最多等多方面的结论,由此对于企业提出了关于其在微博营销上的几点对策建议。
A research on the current usage condition of micro-blog through Excel,mathematical analysis,etc.was made for a further study.It was found that micro-blog had an enormous number of users,and an equal proportion between men and women and Sina Weibo relatively had more users after carrying out the statistic analysis about user scale,user＇s attribute,using reasons,character and manner after the research.According to the results,the following advice on micro blogging marketing for enterprises was given.
出处
《农业网络信息》
2012年第11期80-82,共3页
Agriculture Network Information
关键词
微博
EXCEL
分析报告
微博营销
micro-blog
excel
statistic analysis
micro blogging marketing
