摘要
汽车营销是汽车专业类高级职业学校的必修课程之一,其对汽车产业的发展与完善会产生直接影响。针对高职院校的汽车营销教学模式展开讨论,分析我国汽车营销的发展现状和现阶段汽车营销教学模式存在的问题,并从改革教学方法等方面提出具体的对策与建议。
Automotive marketing education is one of the compulsory courses of the automotive professional class of senior vocational schools, its improvement and development of the auto industry will have a direct impact. This paper analyzes the current development of China＇s automotive marketing and the problems of automotive marketing teaching mode, puts forward countermeasures and suggestions of improving teaching methods.
出处
《江苏经贸职业技术学院学报》
2013年第1期90-92,共3页
Journal of Jiangsu Institute of Commerce
关键词
汽车营销
实践教学
教学模式
automotive marketing
practice teaching
teaching mode
