摘要
在21世纪,高校图书馆面临着来自各方面的竞争压力。高校图书馆要想在激烈的竞争中取胜,就应当而且必须注重自身的形象传播,通过形象建设推动高校图书馆事业的繁荣与发展,真正实现高校图书馆的价值。我们需要从内在服务形象、外在环境形象、高素质的馆员形象、图书馆形象传播等方面加强对图书馆形象的建设。
In the 21th century, college and university libraries face the pressure from many aspects. In order to become a winner in the fierce competition, college and university libraries must pay much attention to the publicizing of their image. Only by improving their image construction, could they achieve their great development and prosperity and then fulfill their own value. Staff in these libraries need to promote their libraries image from such aspects as the inner service image, the exterior environment image, the quality library personnel and the publicizing of their libraries＇image etc.
出处
《当代图书馆》
2013年第1期43-45,共3页
Contemporary Library
关键词
高校图书馆
形象建设
形象传播
College and university libraries
Image construction
Image publicizing
