摘要
从三方面对中小企业在长尾时代的营销策略进行了分析,指出有效整合利基产品,以互联网为平台,运用多种网络营销策略是中小企业在长尾时代获取优势的主要手段。
This paper analyzes SMEs in the three-pronged marketing strategy of the long tail times. It points out that SMEs should integrate the niche products effectively. And the $MEs should use a variety of online marketing strategies as the primary means to obtain advantages by the internet as a platform.
出处
《长春工程学院学报（社会科学版）》
2013年第1期56-58,共3页
Journal of Changchun Institute of Technology(Social Sciences Edition)
