摘要
在高等职业院校课程改革的大背景下,文章对市场营销策划课程的设计理念与思路、教学模式、教学内容选取、考核方式等方面进行了改革探索,力求使市场营销策划课程能更好地适应高职教育。
In the background of the course reform of higher voca- tional institution, this article explores the reformation on market- ing planning＇s design idea, teaching mode, teaching content se- lection, assessment methods, in order to make the marketing planning course can better adapt to higher vocational education.
出处
《科教文汇》
2013年第9期52-53,共2页
Journal of Science and Education
关键词
营销策划
工学结合
课程改革
marketing planning
combine learn with work
course reform
