摘要
通过SWOT分析法,解析了中国运动品牌在国际竞争中具有的优势和不足,列举了中国运动品牌可以利用的市场机遇和需要回避的市场风险,结合中国企业实际提出了中国运动品牌进军国际市场的建议。
The paper analyses the advantages and disadvantages of Chinese sport brands in the international compe- tition and points out the market opportunity which can be used by the Chinese sports brand and the market risks that should be avoided. The paper also proposes ways to enter the international market by the Chinese sport brands.
出处
《体育成人教育学刊》
2013年第2期48-50,共3页
Journal of Sports Adult Education
基金
湖北省人文社科项目(2010B157)
