摘要
高校教师是旅游市场重要的一个细分市场客源群体。对豫晋陕黄河金三角区域部分高校进行市场调研后,运用旅游市场学、心理学和数理统计等研究方法,对这一区域高校教师旅游行为特点进行了归纳总结。
Researches on tourist behaviors lie as the foundation of tourism market, and it is useful to market exploration,tourism product development. With personal sampling survey results of market structure of Yu Jin Shun Golden Triangle Area of Yellow River ,this paper makes use of tourism market, psychological and several case study approach. And I play an emphasis on tourists of college Teachers in order to explore tourist behaviors.
出处
《三门峡职业技术学院学报》
2013年第1期19-23,共5页
Journal of Sanmenxia Polytechnic
关键词
黄河金三角区域
高校教师
旅游行为
Triangle Area of Yellow River
College teachers
Tourist behavior
