英美国家婴幼儿阅读推广项目研究及启示——基于拉斯韦尔5W传播模式被引量：43

Research and Inspiration of the National Baby Reading Promotion Projects in UK and USA——Based on 5W Communication Mode Theory of Lasswell

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摘要认为婴幼儿阅读指导是早期教育的重要内容,在分析英国"阅读起跑线计划"(Bookstart)和美国"出生即阅读"(Born to Read)以及"每一个孩子准备在你的图书馆阅读"(Every Child Ready to Read@ your library)这3项国家婴幼儿阅读推广项目及其启示的基础上,结合我国现已开展的儿童阅读推广活动,提出基于拉斯韦尔5W传播模式的婴幼儿阅读推广方案,其内容包括以青少年阅读推广委员会为推广主体,以阅读礼包为推广内容,以现场活动和网络媒介为推广渠道,以0-3岁婴幼儿为推广对象,达到婴幼儿阅读推广总目标。 Reading guidance for babies is an important content of early education. This paper analyzes the projects of ＂Bookstart＂ in UK, ＂Bom to Read＂ and ＂Every Child Ready to Read@ your library＂ in USA and their inspiration. According to children＇ s reading promotion activities in China, a plan of baby reading promotion based on 5W communication mode theory of Lasswell is put forward. The plan regards the youth reading promotion committee as the promotion subject, reading packages as contents, the activity site and network media as channels, 0 -3 year old babies as the objects, to achieve the reading promotion goal.

作者王琳

机构地区吉林财经大学图书馆

出处《图书情报工作》 CSSCI 北大核心 2013年第6期85-90,38,共7页 Library and Information Service

关键词早期阅读婴幼儿阅读推广阅读指导 early reading baby reading promotion reading guidance

分类号 G252.17 [文化科学—图书馆学]

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