消费者食品安全感知、监管满意度与支付意愿被引量：23

Food Safety Perception,Supervision Satisfaction and Willingness to Pay of Consumers

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摘要通过对上海等地消费者的调查,测度了其对我国当前食品安全状况的感知、对食品安全监管的信任度与满意度,并通过支付意愿了解其对食品安全的诉求强度。研究认为,消费者对我国目前的食品安全存在一定程度的担忧,对监管的满意度与信任度有待进一步提高,并且认为目前监管存在的最大问题在于监管者压力不足导致的执行乏力。消费者对食品安全具有显著的诉求,诉求的强度与食品安全感知和政策信任度有关。 The perception and supervision satisfaction of consumers is one of the starting points of food safety polices. This paper estimates the perception, supervision satisfaction and confidence of consumers in Shanghai and other areas, and finds the degree of food safety demand of consumers. The conclusion is that consumers have worries about the food safety to some degree and the supervision satisfaction and con- fidence must be improved. And the first important problem of supervision is the weak enforcement be- cause of less pressure. Then, it finds that consumers have significant demand on food safety and the de- gree of demand have relation to the perception of food safety and the trust in polices.

作者王常伟顾海英

机构地区上海交通大学安泰经济与管理学院

出处《华南农业大学学报（社会科学版）》 CSSCI 2013年第2期89-95,共7页 Journal of South China Agricultural University(Social Science Edition)

基金国家自然科学基金项目(70973076) 教育部人文社会科学青年基金项目(12YJC790181)

关键词食品安全监管满意度支付意愿 food safety supervision satisfaction willingness to psy

分类号 TS201.6 [轻工技术与工程—食品科学]

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