摘要
非金融机构的网络金融产品创新已经深入到经济社会的各个方面,呈现电子化、虚拟化、便捷化、全能化的发展趋势,优化金融服务产业链,并催生了新的竞合模式,对商业银行的业务产生了不可忽视的影响。商业银行应转变经营理念,采取电子银行内涵建设、创新合作共赢营销模式、拓展手机银行功能、提升自助终端服务潜力等措施,提高商业银行的竞争力。
The innovation of network＇s financial product of non-financial institutions has been deepen into all aspects of economic and social, is on a downward trend of Electro^aize, virtualize, facilitation, and Globalize. Optimise the industry chain of financial services and has given rise to new competition pattern, makes a difference in the business of commercial Banks. Commercial. Banks should change their management concept and connotation construction of e-bank, innovate the mode of win-win cooperation, expand mobile banking function, promote the potential of self-help terminal, services and etc., in order to improve the competitiveness of commercial Banks.
出处
《重庆电子工程职业学院学报》
2013年第1期26-29,共4页
Journal of Chongqing College of Electronic Engineering
关键词
网络
银行
金融业务
竞争力
banks
financial service
competitiveness
