摘要
介绍了浙江省服装产业从单纯质量竞争转向品牌竞争的发展现状,指出服装区域品牌的建设是浙江省服装产业转型升级的途径之一。以宁波、杭州两地服装企业作为浙江省服装行业的样本展开调研,以GEM为原型构建产业集群下服装区域品牌建设影响因素模型,通过量化指标分析该地区服装区域品牌竞争力的发展状况。最后从政府、行业协会、高校及科研院所和服装企业"四位一体"的角度,提出了关于提升浙江省服装区域品牌竞争优势的建议。
This paper introduces the situation of the apparel industry of ZheJiang Province, which is developed from the simple quality competition to brand competition, and also points out that the construction of the apparel regional brand is one of the ways for the transforming and upgrading of apparel industry in ZheJiang Province. The paper sets up the influencing factor model of the construction of the apparel regional brand by taking the garment enterprises of NingBo and HangZhou as examples in Zhejiang, and then analyzes in detail the state-of-the-art of competition of apparel regional brand through quantitative indicators. Finally, it points out that we should integrate the government, industry associations, universities and the research institutes and clothing enterprises to enhance the competitive advantages of the apparel regional brand in ZheJiang Province.
出处
《针织工业》
北大核心
2013年第4期61-63,共3页
Knitting Industries
基金
浙江省社会科学界联合会研究课题成果(2012N069)
关键词
浙江省
服装区域品牌
产业集群
竞争优势
Zhejiang Province
Apparel Regional Brand
Industrial Cluster
Competitive Advantages
