摘要
演艺市场是一种基于开发表演艺术市场的特殊的市场类型,从营销美学的视觉去进行营销:是通过产品设计美、传播设计美和空间设计美来拓展有效的营销路径。
The performing arts need to find out, to set up and to expand their own markets. One of effec- tive marketing paths is to conduct marketing from the perspective of marketing aesthetics, including the product design beauty, the communication design beauty and the spatial design beauty.
关键词
演艺市场
营销美学
美学营销路径
美学营销作用
performing arts market, marketing aesthetics, aesthetic marketing path , aesthetic market-ing effect
