摘要
its core search sector. China's online video industn.j has struggled for pro^ts due to the high cost oF contenl= Eyeing longterm advertising revenues in the booming mobite Intemet sector, major market players have stepped up elTorts to develop their mobile user base despite current difficulties. The latest deal. would make iQiyi a more competent contender to industry leader Youku Tudou Inc., which was created last year through the merger of the country's two major video giants Youku and Tudou.