摘要
基于消费者效用最大化原则,通过构建旅游消费者效用方程,本文探讨了旅游者在信息不完全对称及信息对称情况下对旅游产品的消费决策:在信息不对称时,旅游者对旅游产品的选择依赖于其对旅行社发生机会主义行为的预测概率;在信息对称时,旅游者对旅游产品的选择则取决于旅行社产品价格差和旅行社临时增加购物点的数量。
This paper constructs the tourist's utility equation based on the principle of consumer utility maximization and discusses the tourist's purchase decision in the cases of not completely symmetric information and symmetric information.The result reveals that tourist's purchase decision depends on the predicted probability of travel agencies opportunistic behavior occurrence when the market information is asymmetric and it also depends on the price gap and the number of temporary shopping travel agencies increase when the market information is symmetric.
出处
《商业研究》
CSSCI
北大核心
2013年第5期113-118,共6页
Commercial Research
基金
国家社会科学基金
项目编号:10CGL038
关键词
旅游者效用
信息不对称
信息对称
购买决策
tourist's utility
asymmetric information
symmetric information
purchase decision
