摘要
调研国内通过新浪认证的高校图书馆微博,发现我国高校图书馆微博数量呈现上升趋势,但服务水平参差不齐;高校图书馆微博的粉丝数与博文数、博文更新频率,关注数与博文数之间均呈现显著的正相关关系;在利用微博加强与读者的互动及发布各类新闻、资源信息等方面,各图书馆微博侧重点存在差异;评论和转发量高的博文话题,基本都集中于图书馆新闻、馆内重要通知、讲座展览信息以及美文美图分享、读者互动等方面。该文认为,我国高校图书馆要进一步发挥微博在信息服务中的效用,还应制定图书馆微博管理制度、加大微博的营销宣传力度、增强微博内容的吸引力,并充分发挥微博的互动功能。
This paper investigated authenticated college libraries＇ microblog on Sina Weibo in China, and found that; the numbers of college libraries＇ microblogs were on the rise while the service level was uneven; the numbers of fans and blogs were very positively related to the update frequency, so do the numbers of following and blogs. The focus of libraries＇ microblog was different in strengthening interaction with readers, promoting library news or information. The themes of highly commented and forwarded microblogs were library news, important notices, lecture or exhibition information, articles and pictures sharing and interaction with readers. The paper put forward that college libraries should establish the microblog management system, strengthen the promotion of microblogs, increase the attractiveness and readership oJ microblogs, and give full play to the function of interaction, so as to further play the utility of college libraries＇ microblogs in information service.
出处
《大学图书馆学报》
CSSCI
北大核心
2013年第3期97-103,共7页
Journal of Academic Libraries
基金
国家社会科学基金资助项目"信息资源公共获取中的质量保障政策研究"(10CTQ011)研究成果之一
关键词
微博
高校图书馆
信息服务
Microblog
College Libraries
Information Service
