摘要
通过对公共关系的认识,分析目前高校档案机构存在的公共关系现状,提出高校档案机构需要开展公共关系的成因,探讨高校档案机构开展公共关系的策略,从而以新思路来推动高校档案事业蓬勃发展。
Realizing the importance of the public relations, the author analyzed the present situation of archives or- ganization at colleges, and pointed out the sources of the problems found in public relations and put forward some countermeasures to improve and actualize its new solutions and fundamental function to serve the future development of archives at universities.
出处
《嘉应学院学报》
2013年第3期98-100,共3页
Journal of Jiaying University
关键词
高校档案机构
公共关系
策略
archives organization in universities
public relations
strategy
